Tag Archives | imagination
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Capturing an Audience’s Imagination

By on October 5, 2011 in Innovation Science

As I said earlier, a lot of (or most) communicators believe that the name of the game is to get an audience’s attention. But I believe that the real key to success lies in capturing an audience’s imagination. Big difference. The legendary ad man, Hal Riney, the genius behind the famous Bartles & Jaymes commercials [...]

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Larry Parrott

Getting the Audience on Your Side

By on September 28, 2011 in Innovation Science

Those who have worked with me over the past ten years have probably heard what I’m about to share way too often. But I keep saying it, because I’m really not kidding that I believe this to be if not the secret to creative success, then certainly a secret. Ready? Here it is. Imagine a [...]

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