Those who have worked with me over the past ten years have probably heard what I’m about to share way too often. But I keep saying it, because I’m really not kidding that I believe this to be if not the secret to creative success, then certainly a secret. Ready? Here it is. Imagine a [...]
What is Innovation?
I came across this video that features a bunch of apparently smart people at an innovation conference looking into the camera and offering their definitions. What do you think? Do you agree? Disagree? Personally, I didn’t find something that jumped out at me and made me hit “Pause” so that I could listen again. At [...]
Compuware Makes a Big Impression at Maker Faire
The second annual Maker Faire Detroit took place recently at The Henry Ford – and Compuware was there. Correction: Compuware wasn’t just there. We were there in a big, bold, memorable way. One of my former General Motors clients used to say, “Come strong, or don’t come at all.” Well, we came strong. Maker Faire [...]
Innovation Matters
Who is Larry Parrott, and why should I care what he thinks? You shouldn’t care – at least not yet. So then, what qualifies Larry Parrott to write about innovation? Well, it’s on my business card for one. It says right there that I am the Vice President of Innovation here at a major tech [...]
Follow Compuware At
About The Author
Bookshelf
Winning the Zero Moment of Truth - ZMOT by Jim LecinskiMy rating: 5 of 5 stars
This is one of those “business books” that’s both enlightening and entertaining...
View all my reviews
Follow Larry At