Larry Parrott

Larry Parrott is Compuware Corporation’s Vice President of Innovation. He has worked in marketing, communications and PR for 30 years, as a scriptwriter, speechwriter and creative director. With extensive experience in press events and PR stunts, he has worked on memorable events and campaigns for clients such as Ford, GM, Chrysler, Mercedes, Subaru, Allstate Insurance and Abbott Labs. A skilled collaborator and self-proclaimed envelope pusher, Larry says that more important than getting an audience’s attention, is capturing their collective imagination, ensuring that your audience remembers what you’ve said – your ideas will then fuel their own stories or inspire their buying decisions.