Welcome back to Innovation 101. In previous posts I have explored how innovation is a process that can be managed in organizations. Today I will talk about how innovations are created through such processes and how the innovation value-add is being generated. Understanding how innovation value is added will help you manage the innovation process [...]
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Innovation 101: Innovation Versus Invention
Welcome back to Innovation 101. Building on our exploration of classifying innovation, today we’ll be discussing two more topics on this subject. First, we’ll focus on what innovation is not. Then, we’ll discuss what innovation should be. Let’s begin. Topic 2: Invention ≠ Innovation Think of what an innovation is, in your opinion. Can innovation [...]
Innovation 101: Innovation Takes Various Shapes and Forms
Innovation takes all shapes and forms and, as such, there are different classifications of innovation. Distinguishing between different types of innovation is essential in further devising a strategy on how innovation should be managed and improved in your organization – directly translating to innovation performance. Today’s topic addresses two ways to classify innovation. Topic 1: [...]
Innovation Just Happens. Or Does It?
I’m Dani, one of Larry’s friends and colleagues at Compuware. Wouldn’t you love to have tools and techniques at your disposal that would allow you to predictably create and influence the outcome of innovation in your organization? Does that sound too good to be true? Are others already doing it? Opinions on this are divided. [...]
Capturing an Audience’s Imagination
As I said earlier, a lot of (or most) communicators believe that the name of the game is to get an audience’s attention. But I believe that the real key to success lies in capturing an audience’s imagination. Big difference. The legendary ad man, Hal Riney, the genius behind the famous Bartles & Jaymes commercials [...]
Getting the Audience on Your Side
Those who have worked with me over the past ten years have probably heard what I’m about to share way too often. But I keep saying it, because I’m really not kidding that I believe this to be if not the secret to creative success, then certainly a secret. Ready? Here it is. Imagine a [...]
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Winning the Zero Moment of Truth - ZMOT by Jim LecinskiMy rating: 5 of 5 stars
This is one of those “business books” that’s both enlightening and entertaining...
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