Recently, I was given the opportunity to join Compuware’s Covisint team to help with their upcoming initial public offering (IPO). My job is to work with the great people there to help create the offering prospectus and the live presentation that will be shared with analysts and prospective investors as the IPO process unfolds later [...]
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Here’s My (Exclamation) Point: Ideas Change Culture
In 2000 I co-founded a marketing PR company called Clear!Blue. We specialized in Holy S*** press events to introduce our clients’ new products to media at major auto shows around the world. We were the guys behind the Jeep crashing through the windows, the herd of longhorn cattle in the streets of Detroit, the Russian [...]
The Launch of iDay
In my previous life, I had the privilege of helping to launch all kinds of vehicles: big ones, small ones, sporty ones, trucky ones, domestic ones, foreign ones – you name it. This week, I had the opportunity to help launch something entirely different. A day. More specifically: Innovation Day, or as we like to [...]
The Value of Value
I recently worked with Peter Karmanos, Jr. on a speech he delivered to an organization of business leaders here in Detroit. One of the points he made was this: “The thing that you should be worrying about the most is whether every single one of your customers is getting real value from what they’re doing [...]
The Creative Department
Raise your hand if you’re creative. Okay, Ms. Artist. Thank you. Mr. Designer – thank you, as well. Mr. Developer. Put your hand down. You, too, Ms. Finance Person. Hand down. Who are you trying to kid, Mr. Sales Rep? Okay, all of you creative people may stay. The rest of you are excused to [...]
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Bookshelf
Winning the Zero Moment of Truth - ZMOT by Jim LecinskiMy rating: 5 of 5 stars
This is one of those “business books” that’s both enlightening and entertaining...
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