In 2000 I co-founded a marketing PR company called Clear!Blue. We specialized in Holy S*** press events to introduce our clients’ new products to media at major auto shows around the world. We were the guys behind the Jeep crashing through the windows, the herd of longhorn cattle in the streets of Detroit, the Russian [...]
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Smile!
I’m reading one of the most innovative books I’ve read in a long time – Stephen King’s 11/22/63. It’s about a man who travels back in time from 2011 to try to stop the assassination of President John F. Kennedy. But that only begins to touch upon the plot of this very complex and extremely [...]
The Value of Value
I recently worked with Peter Karmanos, Jr. on a speech he delivered to an organization of business leaders here in Detroit. One of the points he made was this: “The thing that you should be worrying about the most is whether every single one of your customers is getting real value from what they’re doing [...]
The Art of “Piling On”
We recently launched a new idea-sharing function on Compuware’s internal employee communications portal. The purpose is to provide employees with an easy and convenient way to post their own ideas … about anything, really … and to comment on ideas posted by others. I call this commenting process “piling on.” Let me explain what I [...]
Losing Sucks
I don’t honestly think of myself as a loser, but I have done my share of losing. I’ve lost baseball games, swimming races, tennis matches, and countless games of Scrabble; Win, Lose or Draw; Cranium; Monopoly – even Candy Land and Chutes and Ladders. And very little upsets me more than getting the Final Jeopardy [...]
Beware the Crane Operator!
Innovation doesn’t stop with the generation of an idea. In fact, I don’t think that innovation ends until the idea is actually executed – until it’s performed, printed, heard, read or viewed. Further, a great idea with mediocre execution becomes a mediocre idea. But a lousy idea with great execution remains a lousy idea. That [...]
How In the World Did We Do It?
We’ve all had the experience of listening as an older friend or relative talked about how things “used to be in the old days.” Before television … when we sat around listening to the radio. Before remote controls … when we actually had to walk across the room to change channels. (Actually, my father had [...]
Who’s Your Competition?
When I was coming up in the automotive marketing communications business the answer was always very simple: Our competitors were the other companies included on the client’s bid list. We knew exactly who they were. We knew where their offices were located. More often than not, we also knew people who worked there. When it [...]
Open Season on Ideas
The firearm deer season begins in two weeks here in Michigan, so I thought now would be a good time to talk about hunting and killing. Not deer. Ideas. No, really. It’s true. While some people are out to take down various forms of game, there are others on the hunt to kill creativity. The [...]
What is Innovation?
I came across this video that features a bunch of apparently smart people at an innovation conference looking into the camera and offering their definitions. What do you think? Do you agree? Disagree? Personally, I didn’t find something that jumped out at me and made me hit “Pause” so that I could listen again. At [...]
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Bookshelf
Winning the Zero Moment of Truth - ZMOT by Jim LecinskiMy rating: 5 of 5 stars
This is one of those “business books” that’s both enlightening and entertaining...
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